October 19, 2003

Tracking RSS Readership

Via Trackbacks, Rick Klau and I have debated how RSS feeds can increase traffic to a blog, but were difficult to measure if not authenticated.

Along the same lines, Marketing Wonk discusses whether RSS feeds will replace e-mail newsletters. In essence, advertisers may not warm up to the idea until RSS readership can be tracked. That's where Saved By Zero's post on RSS Readership Tracking comes in. Just as HTML-formatted e-mail newsletters use web bugs to track readership, so can RSS Feeds. The Saved By Zero post even includes a sample HTML image tag and methodology used to track IP addresses.

This isn't true authentication, such as requiring a login, but it's a start. Marketing Wonk's latest post also links to 8 prior posts on the pros and cons of RSS advertising, and the likelihood of RSS feeds replacing e-mail newsletters. Good stuff on the subject if you're looking to beef up your RSS readership tracking or "go commercial" with your feeds.

Topic(s):   Blogging Tips
Posted by Jeff Beard