February 15, 20082008 Corporate Legal Technology Trends @ InsideCounselFrom insourcing the e-discovery process to automated document review, the world of legal technology is rapidly changing. If you missed LegalTech New York or just want to keep up on the current trends, my latest InsideTech column at InsideCounsel will bring you up to speed. Among other hot topics, LegalTech was brimming with discussion on the Qualcomm fallout, records retention, proactive approaches, and automated review. In addition, I covered key issues such as cost reduction, the effects of globalization, data privacy, and outsourcing/insourcing. With recessionary concerns on the rise, corporate law departments are being asked to do more with less, and these issues will continue to compound through 2008 and into 2009.
Topic(s):
Electronic Discovery
| Feature Articles
| Legal Technology
Posted by Jeff Beard | Permalink July 24, 2007Windows Vista Security: Pros and Cons, Third Party Solutions Still NeededVista has a number of new security features, such as a two-way firewall, Windows Defender, UAC (User Account Control), BitLocker Drive Encryption, and more. These are certainly improvements over XP in terms of baking more security into Windows. My thoughts and experiences with them so far, along with recommendations for third-party security apps where needed: Vista Firewall: Windows Defender: UAC (User Account Control): New User Account Types: BitLocker Drive Encryption: Sure, there are plenty of third party drive encryption products available, but it's nice to see one incorporated into the OS itself. I haven't tried it yet, and there is some drive preparation required. As I understand it, BitLocker needs to create two hard drive volumes. One is unencrypted for all of Vista's system files for better performance. The other is encrypted and contains all of the non-system files (including your data). FYI, Vista Ultimate users can download a free "Extra" via Windows Update that streamlines this preparation process and makes it more user-friendly. As I prefer to use Norton Ghost to backup Windows installations, I haven't enabled BitLocker until I know that Ghost can handle backing up and restoring these encrypted volumes. Symantec just released Ghost 12.0 for Vista compatibility, so I'll be checking up on its ability to handle BitLockered drives. Data Execution Prevention (DEP): On my Toshiba laptop, I used SecurAble from Steve Gibson (of ShieldsUp! fame) to determine whether my new Core 2 Duo processor had hardware DEP capability and whether it was enabled. Sure enough, it had DEP, but Toshiba shipped the laptop with DEP disabled in the BIOS. After I enabled it, I have encountered a few instances where Windows closed Internet Explorer and other apps under DEP protection. As I have a clean system, I'm chalking these up to software bugs. As an educated guess, this is probably why Toshiba chose to leave it disabled -- less problems for users out of the box (but perhaps leaving them open for more problems down the road without hardware DEP protection). Most processors made in the past year or two support hardware DEP, which is preferable to the software-based DEP protection Vista will use if it doesn't detect it in the processor. Why is DEP so important? I'll let Steve Gibson answer that by quoting from his site: "Why would data or communications buffers ever contain executable code? . . . because so-called "Buffer Overrun" attacks are the predominant way Internet-connected computers have historically been remotely hacked and compromised. Hackers locate obscure software vulnerabilities which allow them to "overrun" the buffers with their own data. This tricks the computer into executing the hacker's supplied data (which is actually code) contained within that buffer. But if the operating system has marked that Internet communications buffer region of memory as only being valid for containing data and NOT code, the hacker's attack will never get started. Instead, the operating system will display a notice to the user that the vulnerable program is being terminated BEFORE any of the hacker's code has the chance to run.Third-Party Internet Security Suites: While Microsoft's emphasis on security is welcome, I have to say their security track record gave me great pause in relying exclusively on their solutions -- particularly when there are mature and tested security products available. For my new Vista laptop, I took a look at three leading Internet security suites from ZoneAlarm, Symantec (Norton), and McAfee. Only one met my definition of appropriate security features, ease of use, and system performance. First off, Toshiba had preinstalled a 30-day trial of McAfee's Internet Security Suite. I've never been a big fan of McAfee's antivirus software, having seen first-hand some clunky performance and other issues in the past. Keeping an open mind, it was a good opportunity to see if they've corrected prior shortcomings. Sad to say, the new version only confirmed my concerns. Every time I used Outlook 2007 to send/receive e-mail, I saw my dual-core processors peg at 100% usage continuously. It literally brought my new Vista system to its knees. The entire system was running in extreme slow motion. At first I thought it was an Outlook problem, but the trusty Windows Task Manager pinpointed McAfee's e-mail proxy service as the culprit. Killing it fixed the problem. No, actually, spending several hours uninstalling, rebooting, and then manually removing all of the McAfee remnants in my system and registry fixed the problem. Even McAfee's special uninstaller from their web site didn't do a complete job. Let this be a lesson. Next, I looked at both ZoneAlarm's and Norton's Internet security suite offerings. This took a bit more research, as both have produced excellent products in the past. ZoneAlarm has one of the best personal firewalls in the market, while Norton's Antivirus has never, ever, let me down. The ZoneAlarm suite now uses Kaspersky's highly-regarded antivirus, which brings it on par with Norton Antivirus. Previously, ZoneAlarm used CA's antivirus, a less impressive solution in my opinion. So how did they fare against each other in security features? Like Norton, ZoneAlarm has a network and program firewall. However, ZoneAlarm has an added OS firewall, providing even greater protection at the operating system level. Score one for ZoneAlarm. Both provide full stealthing of ports. Both provide an option to block all traffic. ZoneAlarm provides a nice big red button for one-click blocking. Norton's "Block Traffic" feature requires you to perform several clicks and type an administrator password to confirm. Apparently they're taking lessons from Microsoft's UAC above, and this is bad. When you have an intrusion in either direction, you need to be able to kill all traffic quickly and easily, so ZoneAlarm easily wins this round for ease of use. Naturally, with Wi-Fi laptops, another easy way is to just turn off your Wi-Fi card, as many new laptops provide a handy off switch. Also, both suites provided anti-spyware, anti-phishing, rootkit, and wireless network protection, so those were a draw. However, it's extremely critical to note that the ZoneAlarm Internet Security Suite for Vista is missing important features compared to their XP program. ZoneAlarm's Vista version lacks spy site blocking and blocking of confidential data. ZoneAlarm also lacks parental control, IM (instant messaging) protection, and ad blocking. ZoneAlarm's customer service explained that they were not included due to the fact that Vista and IE7 already include many of these features. While plausible, it did not excuse the most glaring omission of all: There was no adequate e-mail security. The Vista version of ZoneAlarm Internet Security Suite could not scan or repair e-mail attachments, quarantine them, or block infected outgoing messages. This was the tipping point for me. As spam and e-mail attachments continue to be critical security threats, I opted for the excellent e-mail antivirus protection Norton provided. While the Norton Internet Security suites from 2005 and 2006 received a lot of negative feedback for being bloated and slow in scanning, the new NIS 2007 suite has been mostly recoded from the ground up. Increased scanning speed performance and reduced CPU usage were two of their main goals, and it shows. The installation went flawlessly, as did the initial scans and live updates. As for configuration, it was mostly automatic. By default, Norton Antivirus ignores all low-risk items, not something I like to see in a security program. It can be changed to prompt the user for those items, which I heartily recommend. As further justification, I recently perused a copy of Windows Vista Magazine while killing time in an airport. They reviewed something like the top 7-8 Internet security suites including Norton, ZoneAlarm, and McAfee. They also concluded that Norton Internet Security 2007 was the top pick. While no suite is perfect, I've always liked the die-hard protection that Norton provides with virtually no false positives, easy updating of both programs and virus definitions alike, and that it just plain works. On the downside, if you should encounter a problem, Norton's customer service and support isn't what it used to be, and they tend to force you to buy new versions instead of solving problems with their installed user base. Something to consider if you aren't a power user. FYI, Symantec has also just released Norton 360, an even more comprehensive suite that provides backup and performance tuning features in addition to the security features. While it sounds nice, all these additional features just seemed reminiscent of Norton SystemWorks -- a fairly bloated, invasive, and problematic suite for many users, and one which I strongly recommended against to friends and colleagues. Frankly, I just needed the Norton Internet Security suite features, and didn't want to overload my new Vista system with potential bloatware. Norton 360 may indeed prove to be a valuable package, but I emphasize the word, "prove", before recommending it. Concluding Thoughts: BitLocker hard drive encryption sounds promising. As faster dual- and quad-core processors and faster hybrid hard drives (those with added flash memory) hit the market, we may indeed see a mobile data security solution with reduced performance lag. For once, I'd love to read this headline: "Laptop with Critical Data Stolen -- Encryption Saved Company, Customers, and Employees From Yet Another Identity Theft and Data Privacy Fiasco." However, I have to wonder why Microsoft omitted BitLocker from other Vista versions that will obviously be installed on business and personal laptops? It just seems to lessen their stance on security by making it subordinate to profitability. Overall, I like the attention on added security. I think that over time, with additional service packs and updates, Vista will surpass XP's popularity -- particularly as newer and faster hardware will put its performance on par with XP. November 19, 2006Advice on Holiday PC Shopping & Vista Requirements'Tis the season for high tech shopping. Some of us may be considering a new Windows PC (I am). Over the past 3-4 years, it was pretty easy, since Windows XP was a nice constant. This year, though, it requires a bit more thought and timing. I thought I'd share my view as I've been surveying the PC market this season. Microsoft's new Vista OS is looming, yet there still isn't a whole lot of consumer-friendly information available. It's critically important to understand the difference between "Vista Capable" and "Premium Ready" PCs. And for the discussion of running the Vista "Home Basic" version vs. "Home Premium", I'd urge you to read WSJ's Walt Mossberg's articles of late, before they roll off his archive: "Advice on Shopping For a Windows PC -- If You Must Buy Now" andAlso, you may not have heard of all of the Vista flavors: Per Paul Thurrott's SuperSite for Windows, there are SEVEN, yes seven versions of Vista. Paul has done us a huge favor and provided a summary of each complete with screenshots. The page is dated Nov. 8th, 2006, which is very recent. Over the past few weeks, I've seen a fair amount of lower end systems getting dumped at pretty low prices -- you can pick up a desktop for $400 if you're so inclined. It's easy to understand, as they aren't exactly prime candidates for running a heartier OS. Hard drives are big enough nowadays and easily replaced so as not to be a major concern. Just be aware that depending on the amount of RAM, and especially the video card and its memory (shared or dedicated), it may only be able to run Vista in its stripped down mode. This stripped down mode is being compared online as not much more than a marginal Windows XP upgrade. Why buy into a dead end, unless one is looking to ride out the end of WinXP and crossing fingers that new software releases will still be XP-compatible? With further ado, here are my tips, and what to make of the limited information available today: First, I agree with Walt Mossberg's advice -- wait if you can. Necessary certifications are lagging. Prices often drop during January and February after the holiday blitz. However, I have concerns with ordering a PC pre-loaded with Vista. Remember how XP was quite buggy (and I'm being kind) until SP1 came out. It's not a stretch of the imagination that the first round of Vista may include problems for the early adopters. Contrary to Walt's advice, if it were me, I'd order a PC with WinXP SP2 installed, with the free/discounted coupon to upgrade to Vista later at my option. Yes, upgrades can be problematic, but I'd want my PC stable and able to run all my stuff out of the box. It's also a good idea to put your data directory on another hard drive or partition, to leave open the option for formatting the Windows XP drive and installing Vista from scratch for a cleaner ride long-term. Or, you can explore the option to dual boot into WinXP and Vista to have your cake and eat it too. Granted, the latter takes more tech-savvy. Certification is generally a good thing, although there's still some wiggle room as to how well a certified PC will run Vista in all categories. Only just now are we seeing a few PCs being certified as Vista Premium Ready. If you're buying a PC only rated as Vista Capable, don't get your hopes up. Again look at Microsoft's Vista hardware recommendations, Walt's advice above, and compare to your desired system's specs. Video: Perhaps the most important distinguishing factor for your user interface. If your new PC can't run Aero, you may be missing out on the most stunning aspect of the Vista upgrade experience. 1) Beware integrated video cards and shared memory: If you're buying a new system and want to be able to run full Vista ("Premium"), especially the new Aero graphic interface, stay away from PCs with an integrated graphics card on their motherboard. Yes, I've read online that some of these may be Vista-ready, but which version? They are often lower-end video chips, and some don't even have dedicated video memory -- those have to use some of the system RAM, which can be slower than video memory and it steals memory from your OS and running programs. That's why it's called "shared memory". In this instance, sharing isn't such a good thing. The best bet, albeit more expensive, is to get a PC with a separate video card. 2) Certification: The stripped down Vista Basic just needs a video card certified to run Microsoft's DirectX 9, with "WDDM driver support recommended" per Microsoft. Many cards already do that. However, the real trick is to find a card certified for Vista Premium. Looking on the shelves of the local super electronic store, at best I could only find the markings for "Made for Vista" -- which is pretty meaningless in my opinion. It sounds so far that a video card with 128MB of dedicated memory may suffice at the lower end. However, who wants to start on the shallow end? Go for at least 256MB of onboard video memory, and again, you may be better off waiting a few months for cards certified as Vista Premium Ready with specific reference to being "Windows Aero capable" or whatever term Microsoft ultimately uses. Right now, it's still a crap shoot as the market is in transition. CPU: Go with the latest dual-core type processors, although I'd prefer to see the various processors Vista-certified as well. Stay away from any crippled processors, such Celerons, Durons, Semprons, etc. Yes, the former are more expensive up front, but give you the best chance for running Vista well, especially the higher end versions. Memory (RAM): Just go with 2GB minimum, memory is cheap enough these days. Read the fine print regarding memory card sizes, pairing requirements, and maximum memory limits. For instance, two slots of 512MB to make 1GB could cost you more later -- you'd likely have to throw away the two 512MB cards to replace with 1GB or 2GB cards later. Get at least two 1GB memory cards right off the bat. If your new PC has extra memory slots, you'll have room to grow. So that's what I've been able to divine thus far in market place. Unfortunately, I can't profess to the accuracy of the information above, as again, the market is in transition. These are my personal opinions, and others may have differing viewpoints. It's still somewhat confusing, and everyone will have to make up their own mind as to what to purchase. I also take the PC and component makers to task to provide the appropriate certifications and standing by them. Hopefully by January/February, we'll see more PCs and video cards certified as "Premium Ready" to help us make more informed and better purchasing decisions. At least now you'll know what to look for and know which questions to ask. Happy Buying! October 28, 2006Charge2Go Emergency Cell Phone Charger ReviewEven though battery technology has improved, cell phones still tend to average a few hours of talk time. They drain even faster when using the backlight or all the extras: Bluetooth, camera, music/video player, games, web browser, e-mail, text/photo/video messaging, and GPS navigation. So sooner or later it happens -- you're out and about and you get the dreaded "low battery" warning. Perhaps you forgot to charge your cell last night, or it's just been a heavy cell day. If you're lucky, you might get a couple of minutes to finish your call. A Simple Solution: How It Worked: After a helpful call with Charge2Go, I tried a different approach. This time, I used it as an auxiliary battery while making calls. It's a little strange to leave it dangling from the bottom of the phone, but it worked. On the same discharged phone that powered down immediately on its own, I easily made over 25 minutes of calls with the Charge2Go attached, and it still had capacity for more. When I detached the Charge2Go, the phone again powered down, so it was very apparent the Charge2Go did its job. Construction:
The web site contains a list of compatible phones and connectors. Some of the newest cell phones are not yet supported. After trying the Charge2Go, I recently upgraded to a fully-loaded LG VX8300 that has a slightly different charger port. The LG connector provided by Charge2Go doesn't fit due to some minor changes made by LG. It's a shame that some phone manufacturers change their charge ports between models, so Charge2Go will need to keep pace. The good news is that Charge2Go has already been working on providing additional connectors, so stay tuned. Considering Alternative Solutions: Don't overlook disposable chargers, such as those that look like Zippo lighters. Keep in mind they cost more than regular disposable batteries, but they don't dangle like the Charge2Go. However, if your phone's charging port is on the side, they can make holding the phone a bit awkward and cumbersome. Bottom Line: I should also note that the original Charge2Go charger reviewed here has been available for a while. In speaking with Ben Ovadia, their VP of Business Development, I've learned that a new model should be released very soon. He shared it will have even more charging capacity due to incorporating two batteries into the charging unit. Considering how power hungry most new mobile devices have become, this should be a welcome upgrade as long as the overall size and weight stays convenient for mobile use. March 18, 2006Enhancing Mobile Security - Feature ArticleOrganizations usually focus more heavily on protecting the castle by fortifying its defenses. However, mobile technology security can be a bit more challenging, in no small part due to the plethora and complexity of devices, user mobility, and increased risks outside the firewall. Sometimes it doesn't receive as much attention, or perhaps is perceived as less securable. Thus I've recently written a feature article on effective mobile security techniques, strategies, and policies, entitled "Enhancing Mobile Security". The downloadable PDF is compatible with Acrobat 5 or higher. This was originally published as the cover feature in the February/March 2006 issue of Law Office Computing. I am greatly honored by Amanda Flatten, LOC's Editor and Publisher, for granting me permission to publish it here. Amanda, you're the best. If you're in the legal field and have any interest in improving your practice via savvy use of technology and keeping abreast of new developments, then I highly recommend a subscription to LOC.
Topic(s):
Feature Articles
| Law Practice Management
| Legal Technology
| Mobile Tech & Gadgets
| Privacy & Security
Posted by Jeff Beard | Permalink | Comments (0) Avoiding Mobile Computing BurnoutWhether you're a road warrior or just tote a few mobile gadgets, I think you'll find this article helpful in setting expectations and managing your stress from always being accessible. It was recently published online at eLOC, the e-magazine version of Law Office Computing. A hearty "Thank You" goes to Amanda Flatten, the Editor & Publisher extraordinaire, for graciously permitting me to post the entire published version here at LTG (especially for those of you who download the RSS feed). Avoiding Mobile Computing BurnoutUse technology to enhance your work, not take over your life.By Jeff BeardIt’s no secret that lawyers and legal staff have high-pressure jobs. As if we were not multitasking enough, mobile technology makes us even more accessible to client service and other demands. Untamed, it leads to information overload, multiple interruptions throughout the day and more stress. Are your wireless gadgets just making you more wired? Do you need to go on a technology diet? Clients demand more access to you, and you want to provide good service. Mobile technology offers many tools to help you do just that. The problem is, sometimes they deliver too much of a good thing. Consider how many devices and technologies are used to stay in touch: wireless e-mail devices; Wi-Fi laptops loaded with e-mail, office suite, time entry and various practice applications; cell phones; hands-free headsets; a lot of cables (laptop power brick, modem, Ethernet, universal serial bus, FireWire, audio, iPod charger, cell phone charger and personal digital assistant charger); home, office and cell phone voice mail accounts; professional and personal e-mail accounts; office, PC and Internet faxes; text messaging; instant messaging; replicated e-mail account on your laptop’s hard drive for offline reading; Virtual Private Networks, Citrix or other remote access software; camera phones, digital cameras and portable scanners; and a prepaid Starbucks card (for a liberal dose of Wi-Fi and caffeine). That is a lot of technology to manage. It’s not uncommon to hear of professionals checking their e-mail in the middle of the night, while driving, during their children’s sporting events and let’s not even dwell on the restroom scenarios. While some will deny these stories, I have heard them all. The faster you respond, the faster your clients and co-workers expect you to in the future. After all, you reinforce their expectations with a five-minute turnaround from your BlackBerry or cell phone. Congratulations — you have just become a victim of your own success. All isn’t lost, however. There are a number of ways you can avoid mobile computing burnout and reduce information overload. Set Reasonable ExpectationsJim Calloway, director of the Oklahoma Bar Association’s Management Assistance Program, recommends setting parameters with clients during the initial interview. “Communicate that you will normally get back to them within 24 hours, not including weekends,” Calloway said. “Share that you process messages on a first-in, first-out basis. Think about how you are going to handle the client relationship and what mobile access means.” The same goes for managing your relationship with your employer or co-workers. Calloway said legal professionals often can set themselves up for failure by committing to do too much, but setting realistic goals and ground rules will help you manage your workload.Determine Which Mobile Devices Work for YouWhen it comes to traveling, less can be more. Ask yourself what you truly need to be productive and if you really will use what you take along. If you are reasonably tech savvy and comfortable with different gadgets and access methods, it might be worthwhile to have alternative technologies at your command. If you are not a technophile, then try introducing one new gadget at a time. That way, you are increasing the odds you will be comfortable using it on your own.This might be a gross oversimplification, but generally I find two main types of BlackBerry or Treo users: those who can’t wait to get one, and those who really, really don’t want one, ever. If you are in the former category, make sure it’s for the right reasons and not just to have a status symbol or another tech toy. If you are in the latter category, take heart and use these tips to set reasonable expectations with others regarding your accessibility. You might be able to agree on alternative communication methods or less onerous response times. Minimize Interruptions and MultitaskingRemember, technology speeds up many tasks, including the pace at which we make mistakes. “It’s important to recognize multitasking invites errors and misunderstandings,” Calloway said. “We have all sent e-mails that we wish we had never sent.”Brett Burney, legal practice support supervisor at Thompson Hine in Cleveland, advises professionals to avoid the diminished returns of too much multitasking and to focus on the quality of work clients deserve. Learn and Use the Technology You HaveBurney said he sees a lot of frustration stemming from underutilization of mobile gadgets. “One great way to avoid at least some of the tech-burnout today is to educate yourself on the functions of a device, and beyond that, even to learn a few tips and tricks,” he added. For example, instead of manually scrolling through e-mails, Burney said Treo users running GoodLink software simply can press the “T” key to jump to the top of the list to read a newly arrived message. “While it might only save me several seconds, I am happier because I am immediately looking at what I want to see. I realize this means spending more time with a device, either reading the instructions or just playing with it, but it pays off in the long run because I don’t get so frustrated,” he said.Also, be cautious about adding mobile technology to your arsenal too quickly. Give yourself a chance to absorb it at a comfortable rate. Don’t ask for it if you don’t need it. If you need it, then learn how to use it properly and use it on a regular basis. Great tools are a wasted investment if you can’t use them when you really need them. Don’t wait until you are on deadline or two hours before a flight to pick up a new mobile tool without sufficient training. That is just asking for stress. Instead, plan ahead, test it and ask questions so you will be able to use it well before you leave. For instance, remote access accounts can become disabled if not used regularly. If you have VPN access, but use Web access most of the time, you could forget your VPN personal identification number or password, or the account might need to be reset. This is best summed up as “use it or lose it,” in which case you have unanticipated remote support problems adding to your stress level. Also, it’s not fun for the Information Technology folks who must support your remote technology. In many cases, an ounce of prevention keeps disasters at bay. If you don’t have time to teach yourself how to properly use mobile technology, find out if your organization or a technology vendor offers any training or user guides. Portable cheat sheets and instruction cards are useful and easily fit into a briefcase or laptop bag. Recognize That Technology Isn’t PerfectBad things often happen — batteries die, power cords get left behind, hardware fails, software applications have bugs, viruses abound, entire systems become unavailable at times, and yes, we all have made mistakes while using technology. That is life in the digital age. In recognizing this, however, we can generate effective alternate plans to get things done.For example, if your cell phone or PDA dies, have a backup list of names and telephone numbers on your laptop or on a flash drive. Planning ahead for outages and problems is one of the best mobile lawyering stress relievers. It’s only a matter of time before Murphy’s Law strikes, and while it’s never fun, knowing you still can communicate and work productively under pressure is a nice safety net. Use the “Off” ButtonMobile devices have to be recharged — and so do you. If you stay connected all the time, you will become drained and less productive. Put all your commitments into perspective and make adjustments. For instance, turn off wireless e-mail devices and cell phones at family events, or even better, consider whether you really need to bring them to these events at all. Admittedly, most of us like to carry cell phones for personal safety and convenience. In that event, it’s OK to send calls to voice mail. For this reason, I prefer phones with external Caller ID displays for triage purposes. Check if your phone offers a shortcut to manually force an incoming call to voice mail rather than having it vibrate or ring several times. For example, I discovered that pressing the side volume down button twice on my LG cell phone does the trick.If you are in a meeting with a client, there is nothing worse to that client than constant buzzing or ringing interruptions. This gives the client the impression that you are not giving your full attention. Indeed, some firms have added this to their etiquette training. For longtime road warriors, cutting that wireless cord can feel strange at first, but it gets easier with practice. As professionals, we are quite fortunate to have a wide variety of mobile tools at our disposal. As tools, they serve very useful functions. The trick is to manage them before they manage you by setting realistic expectations and ground rules. There still will be times when you become overloaded or frustrated, but I hope some of these tips better prepare you to anticipate and work through them. Stress-Busting Tech Resources
Jeff Beard is the legal services IT manager with Caterpillar Inc., a Fortune 100 company headquartered in Peoria, Ill. He is a former practicing attorney, and is a frequent national author and presenter on contemporary legal technology and practice management issues. Beard enjoys working with mobile technology, and covers many such devices and issues on his blog, LawTech Guru. This article was submitted in his individual capacity, and all views stated are his own.
Topic(s):
Feature Articles
| Law Practice Management
| Legal Technology
| Mobile Tech & Gadgets
Posted by Jeff Beard | Permalink | Comments (0) December 06, 20052005 Holiday Gadget Gift Guides'Tis the season for all good gadget lovers to find something cool online, at some of the lowest prices of the year. I've made a list and checked it twice, so here's some great online technology gift guides, other resources, and tips to help you or that special someone get that ultra cool gadget that's been wanted all year: Online Techno Gift Guides:
Once you found something you like, how do you know how good it is? Is it a quality item, or just as likely to break right after the short warranty expires? Here are my preferred methods for finding this information online:
These are the unsung heros in online shopping. They quietly scour the web for all kinds of price cuts, rebates, coupons, specials, and other online and offline deals to save us a bunch of money. I've been able to pick up all kinds of tech gadgets at half prices by tuning into these sites. Some even offer RSS feeds, which are extremely useful if you have the right RSS reader. I use FeedDemon, wherein I have a special group for these deal sites along with "Watches". Easily created in mere seconds, Watches automatically search the feeds as they arrive. They collect the matching results for anything I'd like to get at a phenomenally good price, such as flash memory cards, USB hard drives, etc. Think of it as news clipping for online deals. That way, I don't have to manually visit each site. I just look in a particular Watch bin to see which new deals match the desired product. All of this is especially important since these kinds of deals are very short-lived -- low-priced stock sells out in hyper-time, and the coupons/rebates expire almost as quickly. But if you jump on them within a day or two, you may have a pretty good chance. Some of my favorites, complete with RSS feeds: If you're shopping online, it'll often save you time and money to compare prices. PC Magazine has a review roundup of 6 price comparison sites, complete with ratings and good discussions on what's good and what's lacking. My personal favorite and all around standby is Pricegrabber, but I've known to use Shopper, Shopzilla, Froogle, and Cairo on occasion. Don't Forget the Customer Support: Last, but certainly not least, it's important to be able to contact your online seller by telephone when you have a problem or question. Some online sellers make their customer support numbers accessible, while others would rather that you just leave them alone, as evidenced by a complete lack of contact information other than the dreaded e-mail support. That's a good sign in itself to steer clear regardless of the price. But if you just can't find it anywhere else or feel so compelled, DVDTalk.com offers this valuable consumer resource:
Like everyone else, I still buy a lot in stores. However, being a busy professional, sometimes it's just nicer to stay home and let my fingers do the shopping. I often find desired items I can't find in local stores, and at better prices. Have a Happy Holiday, and hopefully this will make your holiday shopping a bit more enjoyable and save you a few billable hours in the process. March 19, 2005(Free) Wireless Internet Via Your 3G Cell PhoneA LawTech Guru feature article by Jeffrey Beard A number of newer cell phones are 3G-capable, meaning they can transfer data at broadband speeds. Having faster-than-dial-up Internet access in increasingly larger cell phone coverage areas is key. If you're reasonably tech savvy, your cell phone can become a USB modem. For more information about cellular data network providers, the recent PC Magazine article, "Wireless Without Borders: Networks for Those on the Go", is a must read. (My thanks to Brett Burney, fellow legal tech guru over at Thompson Hine, for the link.) Suffice it say, the PC Mag article validated my choice last year to sign up with Verizon Wireless. Verizon may not have been as quick to release new Treos, but their network has been phenomenal in my personal experience so far. Obviously, each person's experience may vary. Caveat: Things change quickly in this market, and not all services are offered in all locations. It's common to get conflicting answers even from different employees of the same carrier. Do not rely upon the information presented here. It is best treated as a guide only, chronicling my individual experience, and does not provide legal advice or conclusions in any way. I cannot emphasize strongly enough the need to verify everything with your cell carrier before proceeding. Some carriers will tell you that you absolutely need an expensive data plan to do this (possibly an additional $40-$80/month). However, like most people, I prefer using Wi-Fi connections since they're much faster. Therefore, I'm not planning to use the cell modem all that much, so this doesn't meet my needs for the cost. With some cell providers, with the right voice plans (generally the national plans), 3G phone models, cables, and software, it may be possible to have cell Internet access for free or nearly free. By this I mean some only use up airtime minutes, with no additional data plan charges. If it's used during free evening and weekend minutes, then it shouldn't cost anything extra. So what kind of speed am I talking about? On average, with a good signal you're probably looking at 60-120kbps download speed on the low end, with 300-500kbps on the high side. It depends on the network type and location. Even at its worst, it's definitely snappier than dial-up, and believe me, it's quite usable. It sure beats the incredibly slow 14.4kbps speed common on the older 2G or 2.5G cell networks. (Been there, done that, and moved on quickly.) It's possible the highest speed networks may require a data plan subscription. But then one has to evaluate whether it's worth the added expense. What Do I Need? It varies with the cell provider and phone hardware, but in essence, the following is needed:
To be candid, I had low expectations for the MOK (I've been disappointed with cell connectivity kits previously), but it was worth it. While the software is somewhat basic, it auto-detected the phone, installed the phone's Windows modem driver, and created several DUN connections. It appeared I was all set in just minutes. How often does that happen? Right -- too easy. There were a few minor problems needing resolution before I could get online. The two new DUN connections for Verizon Wireless wouldn't log in. They had incomplete login information configured. In addition, the new VZAccess Manager program kills my Wi-Fi card utility in the system tray. Each time after running the VZAccess Manager, I need to reboot Windows to get back the Dell Wireless WLAN Utility. The latter is not a serious problem, simply because I don't need to run the Verizon access software again. The DUN connection was easily solved with a little Googling for the necessary login information (see below). With that solved, to log on, I simply use my new Windows dial-up connection. This is actually much faster than launching the Verizon software. If your carrier doesn't provide a mobile connection kit, don't fret yet. Sites like FutureDial offer the necessary hardware and software. Also check your local Radio Shack for the same. Treo owners may want to check out PdaNet. This program enables a Treo smartphone to be a wireless modem for your PC. (PdaNet info courtesy of Brett Burney.) Also, for select LG, Samsung, and Sanyo phones, BitPim is an open source program that lets you sync the following items: PhoneBook, Calendar, WallPapers and RingTones. This isn't for Internet access, just another option for transferring data to/from these models to a PC. I've not tried BitPim, so I can't say how well it works. As I was looking for a way to put my own pictures and ringtones on the phone now that I have the special USB cable, this has some definite possibilities. However, it occurs to me that using two different syncing programs with the phone could open the door to new problems. If you have a non-wireless PDA, there are several sites which sell PDA-to-cell phone cables, such as Gomadic and SupplyNet. How Do I Get Access? You could do what I did: Talk to your cell provider and go Googling to confirm you received good information. I've found the following links to be quite helpful:
If you happened to wonder whether this is scamming the cell phone carrier, so did I. That's why I called Verizon Wireless -- twice -- for confirmation. I let them know exactly what I wanted to do, and asked whether I would be charged for usage without a data plan subscription. I received essentially the same answer on both calls, which corresponded with what my local Verizon rep told me: Their 1X phones (short for 1XRTT, their intermediate high-speed network) are already data-enabled for the other data services (e.g., the web browser and their "Get It Now" service for downloading games, ringtones, etc.). I noticed from this comparison of cell carriers' data plans that 1XRTT networks peak around 144kbps, while the newer EV-DO networks provide faster average speeds of 300-500Kbps with bursts as high as 2.4Mbps. From my speed tests and the 1X indicator on the phone, I'm apparently using the 1X network, but it's still very good and the price is certainly right. Other than using my airtime minutes, Verizon Wireless stated I would not be charged for using their high-speed ISP service on my LG cell phone. Nights and weekends are free. One rep told me the only catch was that without my subscribing to a monthly data plan, they are providing the data service without tech support. So if something goes wrong, I'm supposedly on my own. If so, you get what you pay for, and I can certainly live with that as a fair trade-off. By the way, each time I've talked to a Verizon Wireless store, billing, or tech support rep, they've been very helpful, friendly, and for the most part, fairly knowledgeable. If they didn't know the answer, they either looked it up or connected me to someone who did. Believe me, I don't ask the easy questions, and they've really tried hard to answer them all and assist me. To all this, I cheer with a very loud "Kudos!" to Verizon for providing such value-added services. I'm seriously considering canceling my dial-up ISP, which in a short time will save me more than I paid for the mobile kit. Since I have cable broadband at home, I only kept the dial-up for backup access and for traveling when all else failed. Verizon's cell ISP connection also works with my VPN. Which lets one do cool and useful things such as wirelessly syncing a PDA to a laptop, with the laptop simultaneously connected wirelessly via Wi-Fi or a cell phone to an office network via a more secure VPN connection to sync the data. (Okay, so there's a short cable between the laptop and cell phone. But the phone is transmitting a wireless data signal.) While it's one extra cable to carry and perhaps not as sexy as Wi-Fi, it's another useful and relatively high-speed tool in my road warrior bag of tricks. When you're on the road, having more access options is a very good thing. Doubly so when it doesn't cost anything extra per month, especially if it's just needed for backup. After all the 3G hype these past several years, it's nice to see it finally come of age and made available closer to the mainstream. December 20, 2004Two New Wi-Fi Detectors ReviewedAn exclusive LawTech Guru feature review by Jeffrey Beard Whether you're traveling the globe or working within a wireless office, it's handy to know where to find the Wi-Fi hot spots. With the proper precautions, wireless networking adds a considerable amount of convenience and bandwidth when on the go. I recently had the opportunity to use two of the newest Wi-Fi detector/locators: The WiFi Seeker from Chrysalis Development (around $30 retail), and the HWL1 802.11b/g WiFi Locator from Hawking Technology (between $30-$35 retail). They both work on the same basic principle: Push the button to scan the area for a usable Wi-Fi networking signal. Both display the resulting signal strength as a series of lights, much like the signal indicator on one's cell phone. Neither will tell you if the detected network is open or secured, nor provide the network name, so the rest is up to you. Despite these limitations, it's very handy to find a hot spot without first having to boot up your laptop.The WiFi Seeker has some nice things going for it. It's the smallest WiFi detector on the market by far, about the size of a regular car or other keychain-sized remote, and you can attach your keys on its ring. It fits comfortably in your pocket and barely takes up any room in a crowded laptop bag. It claims to filter out extraneous 2.4GHz signals from cordless phones, microwaves, and other non-WiFi devices. It also claims to pick out the Wireless Access Point (WAP) and ignores other wireless network client devices, such as other wireless cards in "Ad Hoc" mode. It's also extremely quick at signal detection, usually only needing between a half and a full second to complete its scan when a good signal is present. Once in a while, it would take between 1 - 2 seconds, which is still plenty fast. While I would have liked to see at least a five-segment LED signal meter for better differentiation, the four LEDs work nicely. In actual practice, I found the WiFi Seeker lived up to all of its claims. It successfully found Wi-Fi networks with ease. Its signal strength meter reported consistent and accurate results. Occasionally, in good areas it would initially lock on with 3 bars, and light the fourth within a second. In exceptionally strong areas, all four LEDs would immediately light up at once. The WiFi Seeker works well directionally. By pointing it in different directions, the varying signal strengths enabled me to figure out which way to walk toward a stronger signal. The WiFi Seeker successfully ignored other Wi-Fi client cards, as well as a Uniden 2.4GHz cordless phone and a microwave oven. (Only if you placed it within a few inches of an operating microwave oven would it generate a false positive -- which I don't see as any failure in everyday use.) The visual interface works well: Four bright, large red LEDs sweep back and forth during scanning, and become solid when a Wi-Fi signal has been detected. It's drop dead easy to use and read. The large square button is easy to find and press without looking for it. (If you've ever watched the KITT car on Knight Rider, or have seen a Cylon from the original Battlestar Galactica TV show, you'll appreciate the WiFi Seekers' cool visual sweeping pattern during its short scan. It's simple yet effective.) In comparison, the Hawking Technology HWL1 802.11b/g WiFi Locator also boasts some interesting features per its web site: "The signal filters on the HWL1, filter through all unwanted 2.4GHz signals, such as BlueTooth, cordless phones and microwaves, providing a reliable and accurate reading each and every time." "The HWL1 is also equipped with a flip-open Hi-Gain Directional Antenna that helps you determine exactly where the hot-spot source is coming from." Styled and sized like a flip cell phone or Captain Kirk's communicator, the HWL1 is 3.6 inches long and fairly thick, so it occupies a good amount of room in your pocket or laptop bag, style notwithstanding. Basically, it's between 2-3 times in width and height, and twice as thick as the WiFi Seeker. In other words, it's really big in comparison. On the bright side, this allows it to have a much larger high gain antenna, and it easily sports five very bright blue lights for its signal meter. While the power button is very small, you only need to press it briefly to start the scan cycle. This provides immediate feedback by having the blue lights blink approximately twice per second for nearly 5 seconds. If you want a longer scan, you can hold the button down longer, and it will continue to scan until you let go. Overall, it worked fairly well. However, since it was released after the WiFi Seeker, I expected the HWL1 to excel in some way that never materialized. While it mostly does what it says, I found several annoyances, and one glaring functional problem. First, the annoyances: The signal lights do not stay solid, and they tend to jump around a lot between blinks, which makes it rather difficult to determine the signal strength. For example, while holding it rock steady, the HWL1 WiFi Locator's lights would often jump between two, three, and four lights during its scan cycle. From my end-user perspective, this shouldn't be happening when the Wi-Fi signal is constant and the WiFi Locator is stationary. At times, the directional antenna would help me find the Wi-Fi source, but just as likely, the lights would jump around so much it was nearly impossible to tell which direction had the better signal. The HWL1 WiFi Locator also seemed to be more sensitive than the WiFi Seeker overall, which is both good and bad. On the plus side, the HWL1 might help you find more Wi-Fi access points than the WiFi Seeker, but they would likely be the weaker signals. Thus those signals may not be strong enough to be usable by your Wi-Fi card. In comparison, the WiFi Seeker from Chrysalis Development appeared more discriminating, which from my perspective increases the likelihood of it detecting a usable signal. With that said, if you're really desperate for any Wi-Fi signal, then the HWL1 may detect it, or it may also send you on a wild goose chase. Which brings me to the one glaring problem I had with the HWL1: In a family member's home devoid of any Wi-Fi signals, the HWL1 lit up the full five bars. The only wireless signals present were being generated by a Uniden 2.4GHz cordless phone set (my laptop and its Wi-Fi card were powered down at the time). In the same house, the WiFi Seeker did not detect any signal, so it properly distinguished the cordless phone from an 802.11b/g signal. I then confirmed there were no rogue neighbor Wi-Fi signals via my laptop's wireless networking utility and running NetStumbler. As the HWL1 also registered a higher signal in the same room as the cordless phone, I felt I had ample reason to conclude the HWL1 was fooled by its 2.4GHz signal. The flip-up antenna is also a drawback when you're toting baggage -- it takes two hands to open it, unless you prefer doing the one-handed Kirk-style communicator flip with your wrist. Unlike the WiFi Seeker, whose large power button is conveniently accessible on the outside, you must open up the HWL1 to access the power button to do your scan. Overall I was just less impressed by this device. On the plus side, it does detect 802.11b/g networks, but the jumpy signal lights effectively canceled out any advantage the larger directional antenna provided, if any. After using both, the smaller WiFi Seeker was the better device in my experience; sometimes good things do come in small packages. If the HWL1's larger high gain antenna made any significant difference, then I could see some value associated with its chunkier size -- but it didn't. In comparison, the WiFi Seeker appears more discriminating, and it works well directionally. It was also consistently easy to read its results. Therefore, it's fun to use, and I can be more discreet using it than the larger HWL1. Overall, I've been very satisfied by the WiFi Seeker's size and performance, and can easily recommend it if you're looking for a good tool to make your mobile life just a little easier. Incidentally, the WiFi Seeker is also branded as the WiFi Spy, PCTEL WiFi Seeker, and the Mobile Edge WiFi Signal Locator. August 01, 2004Wireless Networking Best Practices: Version 2.0I've updated my Wireless Networking "Best Practices" to add even more things you can do to harden your wireless network against intrusion. Please keep in mind there is a diverse range of networking equipment available, and that this information is provided as a courtesy. I've taken considerable time to compile and publish this information, because I have not found any single good source for all of these items. It's grown into quite a compilation. This is also mostly geared toward home Wi-Fi networks, but the concepts are adaptable for corporate networks as well. Thus, you choose to make all changes at your own risk. If your router or access point has an option to backup its settings, then I highly recommend you back it up before and after making any changes, as well as being diligent in documenting any changes made. If you don't want to be an easy mark for wardrivers or your neighborhood hacker, read on. It's worth your while. First, you really must change many of the default settings. Hackers and wardrivers know them all, because there are web sites that publish them. This means you'll need to access your wireless router's configuration screen. One of the easiest ways is doing this through your web browser, and while you should be careful in the settings you change, it's something even a novice can do. While this isn't an all-inclusive list of security measures, these are things most home network users can do with care:
Naturally, the more secure you make it, the less convenient the setup. But I'll take the extra wireless security anytime, because wireless networks are still horribly insecure compared to wired. But as you can see from the above, you can still do a lot to harden it against intrusion, and it doesn't take a networking guru for many of them. Wi-Fi itself is a tremendous convenience and enabler, if it's done right.
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Posted by Jeff Beard | Permalink | Comments (0) April 09, 2004Making Sure Your E-Mail Newsletters Get ReadA LawTech Guru feature article by Jeffrey Beard How many of you send out e-mail newsletters to clients, friends, business acquaintances, and more? Probably some. Now how many of you are absolutely sure that the vast majority of your recipients actually see them? Probably none. If you could think of a single feature of e-mail newsletters that would dramatically increase the odds that they actually get read, what would you pick? Is it fancy HTML formatting? Compelling subject lines? Savvy content, perhaps? A few years ago, I probably would have agreed with any of these, particularly content. However, in today's world, I just might opt for Getting Past the Spam Filters. You see, legitimate e-mail newsletters tend to have much in common with spam: They are mass-mailed and often have disclaimers, instructions and links to unsubscribe, suppressed recipient lists, assurances they comply with anti-spam laws, and more. That sounds like spam to me, and more importantly, they look like spam to a number of spam filtering software and services. Unless the recipient "whitelists" your newsletter, thus telling the spam filter it's okay, a good chunk of your newsletters may be filtered into your recipients' e-mail spam folder, or worse, blocked or deleted automatically -- before they ever have a chance to see them. So what can you do? Well, a little crash course in spam filtering software wouldn't hurt. I'll use SpamAssassin as an example since it's very popular (I personally use and love it). Earlier this year, I showed people how to make it more effective at identifying spam. Now I'm going to give you some insight on how to get past it. Don't worry, I'm not passing along any information that the spammers don't already know. They're waaaaay ahead of us. First, go read "How to Avoid the SpamAssassin", by Janet Roberts. It's a quick read and it summarizes how SpamAssassin uses weighted characteristic tests to determine whether or not an e-mail is spam. Each e-mail characteristic found (and there are many) is given a differently-weighted numeric value and then all of them are totaled for a given e-mail. If that total value exceeds SpamAssassin's threshold, then it assumes the e-mail is spam and marks it accordingly. You should know that SpamAssassin's default value, one which most people probably do not change, is 5.0. Thus if your e-mail newsletter scores a 5.0 or higher, you're spam baby: Do not pass Go, do not go into the Inbox, do not collect $200, but go directly to jail (the Spam folder), and that's if you're lucky it isn't automatically deleted. Now notice that Ms. Roberts also shows certain characteristics that SpamAssassin uses to reduce an e-mail's score, which are essentially mitigating factors for e-mail newsletters. That's a good place to start. See how many you could incorporate into your newsletter e-mailing process. Granted, this is just analyzing a single spam identification program when there are many in use. Some work quite differently than SpamAssassin, in that they block all e-mail until either the recipient whitelists it (marks or approves it as okay) or the sender has to fill out a one-time verification to tell the spam software your e-mail is legit. If you're serious about increasing the fullness of your newsletter readership, it wouldn't be a bad idea to understand their basic principles of operation. An hour or so of Googling could be enough to point you in the right direction. Here's something else to consider: Depending upon the spam software used on the other end, sending your newsletter as an Acrobat PDF file attachment might be more effective against spam filters than incorporating its entire content into the e-mail body. The flip side is that it introduces several new challenges, both for you and your recipients: Their e-mail system may block attachments based upon (a) file type (i.e., the .PDF extension) or (b) by file size. Normally, PDF's don't carry viruses, but there have been several PDF viruses for which Adobe has been updating Acrobat to resist and antivirus programs should detect. Thus a network administrator could arbitrarily block PDF e-mail attachments for security reasons. Regarding size, text-based PDFs tend to be relatively small for the typically short newsletter. However, if you're sending longer newsletters or image-based PDFs, then be aware of the potential for your PDF newsletter to exceed your recipients' file attachment size limitation. Many e-mail systems are set to block or truncate file attachments that are larger than 5 or 10 MB, but some may be set to block attachments as small as 2 MB. Therefore, try to keep your PDF newsletter file as small as possible, and preferably under 1MB in consideration of your readers who may still be using slower dial-up connections to the Internet. You also may have a small segment of recipients who prefer to read this information on their mobile e-mail device, including BlackBerries, Palms, PocketPCs, and smartphones such as the Treo 600, where less means more. Today, most e-mail systems will handle both text and HTML-formatted e-mail newsletters contained in the body of the e-mail message. Once you choose to send a file attachment, and even after you get past their safeguards, your recipient has to be able to view it. One of the largest drawbacks to using PDF newsletters is requirement to have the free Acrobat Reader installed on your recipients' system. Believe it or not, there are still many businesses who do not install it as a matter of course. This is particularly problematic in locked-down environments which do not support it. This situation forces your recipients to either (a) play "Mother May I" with their IT department to get it installed, which naturally doesn't endear you to any of them, or (b) they opt not to receive your newsletter at work. Do you have a web site, and if so, do you provide your newsletter online? This is yet another good method to get past spam filters and e-mail attachment limitations because it's not e-mail. Key formatting options here are HTML and PDF. But how do you entice people to visit your site on a regular basis? Let's compare: E-mail automatically "pushes" content from you to them once they subscribe. However, traditional web sites function as a "pull" that the end user has to initiate every time to visit the site via a browser. With the growing popularity of news aggregators, you may want to think about providing an RSS (Really Simple Syndication or Rich Site Summary) feed. This is a specially-formatted XML page (eXtensible Markup Language, which simplistically can be decribed as a cousin to HTML), which allows visitors to "pull" your content down to their PC via a program or service known as a "news aggregator". There are now many such programs and web sites which are able to pull, or aggregate, content from the millions of web sites and blogs featuring RSS news feeds. This information is nicely organized into a single program window on a PC or mobile device (PDA's, smartphones, etc.). News aggregators are commonly set up to automatically poll and download content to the recipient at predefined intervals, say, once every hour or day. Bingo! You've just made it automatic to deliver web content. Nowadays, folks just don't have time to visit every web site they like. Aggregators allow people to read more of your content in less time and with less effort than manually visiting each site. It's a convenience and time management feature that appeals to an initially small percentage of the population, but which is growing at a good rate for these reasons. Consider this: As people's list of sites in their aggregator is growing quickly, you want to be one of the first ones added so you're near the top of the heap (that is, if they're not sorted alphabetically). Early adopters have first mover advantages here. Another consideration is that many blogs (web logs) have built-in RSS feed generation features, but many traditional web site operators will need to utilize additional programs or programmers to add an RSS feed to their web site. The downside to generic RSS is that unlike e-mail subscription, you won't get a list of your subscribers, but possibly only their IP address, domain name, and web browser or news aggregator type as listed in your web site's traffic logs. To get user information, some news aggregators support "authenticated" RSS feeds. This is just a fancy way of saying it requires you to set up an RSS delivery system which in turn requires your subscribers to provide a login name and password before their aggregator can download your content. Thus with additional expense and effort on your end, you may get some additional marketing feedback. However, it's a limiting and potentially less convenient route to take for your readership. Obviously, not all of the above approaches may work for you as a content producer due to the time, expertise, and expense involved. Like everyone else, you probably have a lot of other important things to do. They do, however, bring up a key point that is sometimes forgotten in all of the technology: Approach these issues from the perspective of your recipients. Ask what is going to work best for them, and can you reasonably deliver it? Do what you can without overextending yourself. If you have a very diverse recipient list, then you may want to include an occasional short survey regarding format and delivery. Also consider including an e-mail link so they can easily contact you with problems, questions, or suggestions, while keeping in mind how a spam filter may classify these characteristics when delivered via e-mail. Indeed, there may be no silver bullet: Considering these issues and your readership's technological diversity, a single newsletter format may not satisfy all of their needs. Thus you may be able to increase your readership and their satisfaction by providing a combination of e-mail, PDF, and web-based newsletters at their option. As mentioned, this needs to be balanced against any additional time and expense required to produce it in multiple formats. Fortunately, this is where savvy product selection can help. Optimally, your publishing tool(s) should be able to generate the required formats directly from the same source, to avoid duplication of work. On the e-mail front, you'll likely need to maintain several e-mail address lists, one for each format. As your subscriber list grows, there are mailing list management programs available to help. As an online content provider myself, one of my favorite mottos is "Content is King". However, that takes on a new meaning in this spam-infested era. In addition to focusing on the compelling content you want to provide, one also needs to be aware of the content and characteristics you don't. In this regard, a little tech savvy can go a long way -- all the way to your clients' and prospective clients' Inbox. [Updated 4.10.04 to add further discussion of using PDF and web-based solutions.] |