June 25, 2004
And So They Came, 2 by 4 and Five by Five
If you're looking to revitalize your practice and get fresh new ideas from some incredibly creative and on-the-leading-edge lawyers and other professionals, then I heartily recommend Matt Homann's Five by Five (the [non]billable hour) and Dennis Kennedy's upcoming 2 by 4 features.
Matt's innovative brainchild: "In weekly posts, I'll ask five people -- who are experts in their fields -- to give me five ideas on a given topic. Every week, the five people will come from a different (usually non-legal) discipline, but the topic will always focus upon the innovative marketing, pricing, and delivery of legal services." So far the submissions have been insightful, creative, humorous, and even a bit off the wall -- which in my opinion is exactly the frame of mind one needs for thinking outside the box. Heck, throw out the box while you're at it.
Dennis' "'The Two By Four (tm).' It's based on the old mule training proverb that you need to whack a lawyer, er, mule with a two by four just to get the mule's attention. It will be a weekly collection of four items from two well-known experts of things that most businesses already know or are already doing that it will take a whack from a two by four to get lawyers and law firms to pay attention to. Since we're talking about lawyers, maybe I should call it Four by Four."
And like Dennis, Ernie, and the rest, I too wish I thought of Matt's idea. But I know sheer genius when I see it and doff my chapeau. And by the way, Matt and Dennis -- Ooo! Ooo! Pick me! Pick me! ;^)
Topic(s): Law Practice Management
Posted by Jeff Beard