April 21, 2004
Blawgers in the Wisconsin Law Journal
I'm pleased to be able to post a set of TechLink articles, "Blogs" by Jane Pribek, and a related piece, "The Future of Law Firm Internet Marketing" by Hank Brigman.
Both are courtesy of the Wisconsin Law Journal, which graciously granted me reprint permission. "Blogs" features commentary by none other than Ernest Svenson ("Ernie the Attorney"), Wisconsin attorney Frank Pasternak, University of Wisconsin Law School Professor D. Gordon Smith, and yours truly on the blogging phenomenon.
We collectively discuss why we blog, marketing impact, our personal experiences, and a provide number of tips for others who might be considering blogging. It came out when I was the new blawg on the block, so it's a nice mix of perspectives across the board. Since then I've definitely learned volumes, and met a lot of incredibly sharp and creative people in the blogosphere along the way.
Hank's Internet marketing article should be of interest to any attorney or firm running a web site. After examining the sites of 30 leading law firms, his firm asked their marketing executives what they are seeking to add during their next site redesign. The result is the included Top Ten Web Site Strategies for Building Your Law Firm.
The TechLink section initially ran as a supplement to the Wisconsin Law Journal in October 2003. The PDF file is just under 1MB in size, so it's an easy download.
Topic(s): Blogging Tips
Posted by Jeff Beard