April 07, 2004

Blogging is Big

Via beSpacific: "Blogging is Blooming". "And so is the potential for smart marketers who embrace this high-traffic phenomenon."

While many blogs are still personal diaries, a small but growing percentage are hitting the big time -- with site traffic surpassing some of the big commercial sites.

Rather than recap the entire article, take a look for yourself. I agree with Rick Bruner, the author, that trying to pinpoint exact numbers is pointless. Rather, "[t]he real question such numbers help answer is, 'Is it bigger than a bread box? Are we talking small, medium or large?' " He provides some exciting examples and winds up the article with a comparison chart illustrating some interesting characteristics of weblog readers from a survey performed last summer.

All of which dovetails nicely into my recent piece: "Online Presence: Considering Blogs Instead of Web Sites", which I believe has struck a nerve as I've noticed it's attracting more inbound links than usual.

Topic(s):   Blogging Tips
Posted by Jeff Beard
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